Commoncove is Boston's newest and only coworking waterfront community. It was started by a team of thinkers and entrepreneurs who believed that the old way of working wasn't working.
I was brought in on this project when it was still just an idea for a company. Initially called WOSO GLOBAL, I was asked to rename the company and give it a voice. I created the tagline and language used in addition to defining the color palette and identity.
Next, I carried the colors and signage into the office space. The office layout and furniture had already been chosen. The challenge here was working within those constraints. I created signage and developed a paint scheme and accent wall that helped to create a work environment that is fun and fosters creativity in the workplace.